Bring the Micro
We were given a tiny indestructible speaker and a key thought: with the Bose Micro, you can create better moments. From this seed, we created Bring the Micro, a fully integrated digital campaign to introduce the world to Micro. Our idea was simple. When you bring the Micro, you make the moment better, and that makes you the hero. We ideated a variety of moments one could make better with sound, and brought them to life through a variety of mediums, like film, ad units, social extensions, and more. We even took it to the backyard with a massive NFL partnership and extension.
PRE-ROLL
NFL EXTENSION
INSTAGRAM STORIES
AD UNITS
SPOTIFY TAKEOVER
SOCIAL
BEHIND THE SCENES
