Panaray Sound in the Cadillac CT6
Bose made their best sound system ever. And put it in a car. So we made this video, which is about more than the system itself. It’s about the people and the passion behind it. In short, this is the story of how only Bose, with their history of research and innovation, could make Panaray.
I wrote the treatment, oversaw the shoot and the edit, and helped lead the team to this film, which won Ad Club's 2016 Hatch Merit Award. Jorge DeCorral was the Art Director, and Windy Films, the production company.
VIDEO
BEHIND THE SCENES
